I hold a Master of Architectural Design from the Polytechnic University of Turin, Italy, where my thesis focused on participatory design through the creation of a primary school playground developed with the active involvement of students, teachers, and stakeholders. After several years working in a studio specializing in master plans, residential projects, and public spaces, I realized my growing interest in design processes that were more dynamic and multidisciplinary.
In 2005, I joined the Exhibition Unit at the Interaction Design Institute Ivrea, a pioneering graduate design school dedicated to the emerging field of interaction design. There, I collaborated on projects for external clients alongside senior designers and students, exploring interactive experiences, objects, and services. When the unit later became the independent studio Id-Lab, I continued working on real-world projects and educational programs, while also developing my own practice in interior and event design. Among my independent achievements was the development of the brand identity and interior design of the University of Turin’s cafeterias, in collaboration with TODO, a Turin-based design studio.
In 2011, I moved to Qatar to join VCUarts Qatar as an adjunct faculty member in the Fashion Design department, where I taught the elective “Interdisciplinary Fashion Workshop.” The course culminated in The Ayaba Project—a contemporary reinterpretation of the traditional abaya—which was exhibited at Katara Art Center, published in several magazines, and later presented at VCUarts Richmond. Over the years, I also taught Digital Illustration, Digital Fabrication, and Jewelry Design, as well as collaborative interdisciplinary studios bridging Fashion Design and Graphic Design, where students engaged with DIY culture and experimental design methodologies.
From 2014 to 2018, I served as Head of the Design Studio at Qatar Museums. Leading a team of VCUarts Qatar alumni, I developed a wide range of products inspired by local culture and museum collections. These designs were distributed through the Museum of Islamic Art, the National Museum of Qatar, Mathaf, the Fire Station, and Hamad International Airport, and featured in international exhibitions curated by Qatar Museums in Germany, Russia, and France. In this role, I also fostered strong collaborations with VCUarts Qatar, students, alumni, and emerging talents, offering them platforms for recognition both locally and abroad.
In 2018, during Tasmeem Doha, I collaborated with Water With Water, the conference co-chairs, and students to design and produce a branded merchandise collection, further strengthening my ties with the local creative community.
Since 2012, I have been an Adjunct Professor at VCUarts Qatar, teaching across several departments. Over the past five years, I have focused primarily on the MFA program and on foundational Metalsmithing classes for jewelry design, guiding students in bridging their personal interests with professional practice.
Today, my professional journey continues to span architecture, product, graphic, and jewelry design. I remain committed to building connections between design practice, education, and industry, and to nurturing creativity and innovation across disciplines.
In 2005, I joined the Exhibition Unit at the Interaction Design Institute Ivrea, a pioneering graduate design school dedicated to the emerging field of interaction design. There, I collaborated on projects for external clients alongside senior designers and students, exploring interactive experiences, objects, and services. When the unit later became the independent studio Id-Lab, I continued working on real-world projects and educational programs, while also developing my own practice in interior and event design. Among my independent achievements was the development of the brand identity and interior design of the University of Turin’s cafeterias, in collaboration with TODO, a Turin-based design studio.
In 2011, I moved to Qatar to join VCUarts Qatar as an adjunct faculty member in the Fashion Design department, where I taught the elective “Interdisciplinary Fashion Workshop.” The course culminated in The Ayaba Project—a contemporary reinterpretation of the traditional abaya—which was exhibited at Katara Art Center, published in several magazines, and later presented at VCUarts Richmond. Over the years, I also taught Digital Illustration, Digital Fabrication, and Jewelry Design, as well as collaborative interdisciplinary studios bridging Fashion Design and Graphic Design, where students engaged with DIY culture and experimental design methodologies.
From 2014 to 2018, I served as Head of the Design Studio at Qatar Museums. Leading a team of VCUarts Qatar alumni, I developed a wide range of products inspired by local culture and museum collections. These designs were distributed through the Museum of Islamic Art, the National Museum of Qatar, Mathaf, the Fire Station, and Hamad International Airport, and featured in international exhibitions curated by Qatar Museums in Germany, Russia, and France. In this role, I also fostered strong collaborations with VCUarts Qatar, students, alumni, and emerging talents, offering them platforms for recognition both locally and abroad.
In 2018, during Tasmeem Doha, I collaborated with Water With Water, the conference co-chairs, and students to design and produce a branded merchandise collection, further strengthening my ties with the local creative community.
Since 2012, I have been an Adjunct Professor at VCUarts Qatar, teaching across several departments. Over the past five years, I have focused primarily on the MFA program and on foundational Metalsmithing classes for jewelry design, guiding students in bridging their personal interests with professional practice.
Today, my professional journey continues to span architecture, product, graphic, and jewelry design. I remain committed to building connections between design practice, education, and industry, and to nurturing creativity and innovation across disciplines.