Geodesign
The world of contemporary design – what we define as ‘Geo–design’ – is not limited these days to the short–run production of media–friendly objects for niches of wealthy users.
There is also design that has not stopped working for the large–scale production of much–needed instruments, perhaps in Turkey or Brazil.
Above all, a growing share of complex instruments is produced in the major metropolises of developing countries by communities of users who organise themselves to manufacture and adopt everyday objects otherwise not available, because they are too expensive or even non–existent.
And they are beginning to market these products, sometimes surviving thanks to them.
This is a phenomenon that was created and lives in our cosmopolitan and multicultural cities.
A phenomenon full of vital and creative energy, rising up out of the communities of practice that inhabit the districts, parks and markets of our city–world. In Torino, Milan, Rome or Naples, Geodesign is in fact a living, explosive practice towards which we cannot close our eyes.
This is a set of communities and objects that demand attention, aesthetic care, technological sophistication and effective marketing.
Geodesign can become a formidable political resource to drive public authorities to promote forms of diffuse enterprise in local communities, to enhance the system of small and medium–sized businesses and to re–think the role of the designer as a catalyst of practice instead of being a solitary player.
CREDITS
Stefano Boeri - curatore
COORDINAMENTO SCIENTIFICO
Stefano Mirti, Lucia Tozzi
ORGANIZZAZIONE LOGISTICA
Id–lab
Photos: B. Giardino
There is also design that has not stopped working for the large–scale production of much–needed instruments, perhaps in Turkey or Brazil.
Above all, a growing share of complex instruments is produced in the major metropolises of developing countries by communities of users who organise themselves to manufacture and adopt everyday objects otherwise not available, because they are too expensive or even non–existent.
And they are beginning to market these products, sometimes surviving thanks to them.
This is a phenomenon that was created and lives in our cosmopolitan and multicultural cities.
A phenomenon full of vital and creative energy, rising up out of the communities of practice that inhabit the districts, parks and markets of our city–world. In Torino, Milan, Rome or Naples, Geodesign is in fact a living, explosive practice towards which we cannot close our eyes.
This is a set of communities and objects that demand attention, aesthetic care, technological sophistication and effective marketing.
Geodesign can become a formidable political resource to drive public authorities to promote forms of diffuse enterprise in local communities, to enhance the system of small and medium–sized businesses and to re–think the role of the designer as a catalyst of practice instead of being a solitary player.
CREDITS
Stefano Boeri - curatore
COORDINAMENTO SCIENTIFICO
Stefano Mirti, Lucia Tozzi
ORGANIZZAZIONE LOGISTICA
Id–lab
Photos: B. Giardino
