Ayaba Project
Revisit the ever declining traditional abaya, by now worn only by the grandmother and mother generations of Gulf women and resurrect it in homage as a versatile multicultural garment to be shared by all women around the world.
The AYABA project (mirroring the word abaya), sets out to take the shape of this outmoded clothing and recreate its versatility, combining it with the desire for individuality that is provided by the modern abaya, developing it further and extending it to women of diverse backgrounds and cultures as a celebration of this understated yet splendid garment. With simple modifications such as creating various slits, attaching buttons and adding draw strings, the Ayaba can playfully morph into endless variations that reflect multicultural styles that reach across the world from East to West, while also presenting a variety of looks, from funky day to elegant evening wear. It can also retain its original function as a clothing of modesty.
The Ayaba project, a tribute to a disappearing traditional costume by adapting it into a multicultural garment that may be personalized in itself or with accessories. Different all the year round, all the world around.
Full video here
The 'Ayaba’ project is part of the Interdisciplinary Design Workshop
Professor Stella Colaleo Marion Sanguesa Mayasaa Al-Mumin Mona Al-Ansari Yang Soon Ju
Photography: Stella Colaleo Video: Simone Muscolino Model: Marion Sanguesa Soundtrack: Velvet Underground & Nico - I’ll be your mirror
The AYABA project (mirroring the word abaya), sets out to take the shape of this outmoded clothing and recreate its versatility, combining it with the desire for individuality that is provided by the modern abaya, developing it further and extending it to women of diverse backgrounds and cultures as a celebration of this understated yet splendid garment. With simple modifications such as creating various slits, attaching buttons and adding draw strings, the Ayaba can playfully morph into endless variations that reflect multicultural styles that reach across the world from East to West, while also presenting a variety of looks, from funky day to elegant evening wear. It can also retain its original function as a clothing of modesty.
The Ayaba project, a tribute to a disappearing traditional costume by adapting it into a multicultural garment that may be personalized in itself or with accessories. Different all the year round, all the world around.
Full video here
The 'Ayaba’ project is part of the Interdisciplinary Design Workshop
Professor Stella Colaleo Marion Sanguesa Mayasaa Al-Mumin Mona Al-Ansari Yang Soon Ju
Photography: Stella Colaleo Video: Simone Muscolino Model: Marion Sanguesa Soundtrack: Velvet Underground & Nico - I’ll be your mirror
